Membership, Benefits or Gift Card Offers
Snap out gift cards are postcards that have a perfed, snap out gift card integrated into the postcard. It is a sample of the real gift card. The recipient snaps out the card and then contacts the sender to claim the real gift card. There is something immediate and compelling about these cards and we have had some great results with retail clients.
We recently mailed a test of 3,800 6×11 postcards with sample gift cards. Our client arranged with Well Fargo to offer a $25 dollar Visa gift card to customers who brought in the mailed card and spent $100 in their store.
Cost of campaign with postage was approximately $3,500. Gross sales were $30,000. So cost per dollar raised was $0.11. This was an A/B split where we tested two versions of the card. Running just one version drops costs to $2,800 and to $0.093 per dollar raised.