Segmentation

Boost Results with Advanced Segmentation

Increase the power of personalization through segmentation. Higher response rates are obtained through fine tuning your message to each demographic of your list.

Database driven printing is now so powerful that you are only limited by your imagination. We can print multiple segments of your current appeal, and/or add a segment of acquisition, lapsed, sustainer, testing, etc, all on the fly using our digital offset capabilities.

Variable text and graphics in one, two or full color that give you the opportunity to increase revenue from your list.

Why not add a segment just for seniors. Many fundraisers tell us that this demographic gives more than any other. So why not write a letter just for them, with artwork that matches their sensibilities…