Tried, tested and true, personalized return address labels continue to work and raise response. That’s why you keep seeing them in appeals mailed to you! But it’s prudent to test them to gauge how your donors respond. Some fundraisers feel they bring in lots of small donations while others appreciate these small gifts help to offset the cost of the appeal.
Our arrays of digital presses can personalize sheets of labels in full color. A simple A/B test would be easy for us to arrange so you can judge the results yourself.