Increase Response by as Much as 50%!
A reminder mailing can increase your response by as much as 50%. After sending out the original appeal, the first reminder is sent out two weeks later. Sometimes it’s as simple as catching people at the right moment to get the desired response. Or perhaps the second mailing is the reminder your donor needs to make a gift.
We have clients who send out a reminder with every appeal. Although it does increase your capital cost, we combine your original appeal with the reminder to reduce your cost per piece. So you achieve an increase in revenue without a proportionate increase in cost. It can produce an immediate increase in revenue. We recommend you test this one!