Giving Amounts

After lists, giving amounts are one of the most interesting elements to test as the results can dramatically affect the return of an appeal.

In Acquisition do you start small or large?

Current donors, how much do you graduate their giving?

Have you tested descending over ascending gift strings?

Testing giving amounts is a simple segmentation of the text of the piece and the cost can be minimal! Test your hearts out on this one, no excuses…