Would you like to write a different letter for each segment of your list?
Would you like to use a larger font size for seniors?
Would like to test different types of gift strings to increase your average gift?
Often fundraisers find that the seniors give the most as they have been saving the longest and have the most disposable income. So it makes sense to write and design a letter just for them with a larger font size.
Our digital capabilities give you the opportunity to add multiple segmentation in one, two or full color. The best part, digital segmentation does not add much cost to a campaign, it’s a setup cost rather than a cost per piece. The cost to benefit ratio on digital segmentation makes it worth your consideration.